Here are some questions asked by a prospect about Push Button Sales Letters (by Marlon Sanders):

Marlon, what is the main purpose of your Push Button Sales Letters Software?

It is NOT a template. The problem with those is that they often don’t fit your business.

This is the first and only software to my knowledge that walks you step-by-step through creating your own 100% completely customized sales letter.

We are the first person to unleash this kind of step-by-step system on the Net. It came as a direct result of my frustration trying to find out how to write sales letters that worked.

It took me 10-25 years to assemble this formula. It took a lot of hit and miss efforts as a freelance writer. Finally, I worked my way up to an elite copywriter status.

In working with customers, I realized that my ebook course on writing ad copy wasn’t enough. What people really needed was a software program that just walked them through the whole formula step-by-step.

When you’re done, it spits out a nicely formatted sales letter you can use on your web site.

Of course, it’s only as good as the data you input. But we walk you through it all and make it as easy as humanly possible. Even if you aren’t a good writer, you’re going to find this software amazes you.

What is the main benefit of your Sales Letter Generator Software?

The HEART of your web site is your sales letter.

Look around and you’ll see very few people get or understand this. They have web sites that never use a sales letter anywhere. If they took their web site, printed it and mailed it out in direct mail, it would never make a dime.

What I do is translate the methods that have worked for the last 100 years into a web format — with modifications of course.

Very few of your competitors understand or do this.

But what the software does is FORCE you to write a drop dead, killer sales letter. By that I mean it practically does it for you. You just follow the process, input the data and enjoy the result.

Am I guaranteed to make money with the sales letter produced by your software?

No. All business involves risk of gain and loss. If you can’t handle the potential for loss, don’t play the game. I do everything in my power to put the odds in your favor.

You may not make a dime. And you may get rich. Chances are, you’ll fall somewhere between those two extremes. That’s as honest as I can be.

The sales letter is only one factor in your success.

What separates your Sales Letter Generator Software from the other how to products on the market?

I’m friends with many if not most of the other online marketers who train people. So I would never criticize their products. In fact, many of them are very good. I endorse some of them.

However, my ad copy/sales letter software takes things to an all new level. No one has ever done something like this before to my knowledge. Certainly not in the way I have done it because the software employs my own proprietary ad copy formula.

No one else has that unless they ripped it off from our products.

Will your formula work for my product? It’s different.

Every product I can think of will work with this software. As long as you have to explain your features and benefits to potential buyers, it applies to you.

Will this write a sales letter for a lead generation business like mine?

Yes. It works for lead generation and direct product sales.

Why does it create a letter and not an ad?

The letter format is what works because it’s personal. People want to buy from a person, not an impersonal entity.

Get more info on Push Button Letters Here.